---
title: Measuring Unmet Demand Working Group
description: The Measuring Unmet Demand Working Group has been established to develop a robust, evidence-based measure of unmet demand for financial counselling services. 
image: https://www.fcif.org.au/hubfs/Website%20banners%20(1)-1.png
---

<https://www.fcif.org.au/measuring-unmet-demand-working-group#body>

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# Measuring Unmet Demand Working Group

 

 

 

## The challenge

Best practice data standards in the financial counselling sector do not currently include a measure of unmet demand. The way that financial counselling service providers and funders collect data on their ability to meet demand for their services varies significantly. These factors make it difficult for funders, policy makers and service providers to enact measures that enable supply to better meet the demand for financial counselling services.  

## Purpose

The Measuring Unmet Demand Working Group has been established to develop a robust, evidence-based measure of unmet demand for financial counselling services. 

Key audiences for this project are policy makers, funders and service providers. The intention of the Working Group is that service providers adopt a standardised approach to measuring, collecting and reporting on their ability to meet service demand. This will facilitate more effective resource allocation, and evidence-based advocacy for increased resources where necessary.  

The Working Group is being jointly convened by the Financial Counselling Industry Fund and [Financial Counselling Australia](https://www.financialcounsellingaustralia.org.au/).

![unbranded unmet demand socials for web](https://www.fcif.org.au/hubfs/unbranded%20unmet%20demand%20socials%20for%20web.gif "unbranded unmet demand socials for web")

## Working Group Objectives

![Innovation (2)-3](https://www.fcif.org.au/hs-fs/hubfs/Innovation%20(2)-3.png?width=100&height=100&name=Innovation%20(2)-3.png "Innovation (2)-3")

#### 1. DEFINE

agree on a definition of “unmet demand” for financial counselling services.

![Innovation-May-19-2025-05-34-55-0797-AM](https://www.fcif.org.au/hs-fs/hubfs/Innovation-May-19-2025-05-34-55-0797-AM.png?width=100&name=Innovation-May-19-2025-05-34-55-0797-AM.png "Innovation-May-19-2025-05-34-55-0797-AM")

#### 2. MAP

key data sources, methodologies, and assumptions currently used.

![Innovation (4)-1](https://www.fcif.org.au/hs-fs/hubfs/Innovation%20(4)-1.png?width=100&height=100&name=Innovation%20(4)-1.png "Innovation (4)-1")

#### 3. IDENTIFY GAPS

in existing data and methodologies for measuring unmet demand.

![Innovation (3)-2](https://www.fcif.org.au/hs-fs/hubfs/Innovation%20(3)-2.png?width=100&name=Innovation%20(3)-2.png "Innovation (3)-2")

#### 4. DEVELOP & VALIDATE

new measures or frameworks that accurately capture unmet demand.

![Innovation (5)-1](https://www.fcif.org.au/hs-fs/hubfs/Innovation%20(5)-1.png?width=100&height=100&name=Innovation%20(5)-1.png "Innovation (5)-1")

#### 5. RECOMMEND

best practice for data collection methodologies

## See also

### [**Our 2025-28 Grants Strategy**](https://www.fcif.org.au/funding-strategy?hsLang=en-au)

### Working Group members

Membership of the Working Group has been drawn from the previously established group formed by FCA to advise on the finalisation of the Financial Counselling Outcomes Framework and National Minimum Data set. Additional members have been added to ensure broad geographic and service channel representation. 

[![acnc-logo](https://www.fcif.org.au/hs-fs/hubfs/acnc-logo.png?width=200&height=201&name=acnc-logo.png "acnc-logo")](https://www.acnc.gov.au/charity/charities/f586a361-01fe-ee11-9f8a-00224893b0ed/profile)

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